Case studies
Real accounts: what I found, what I changed and what came out of it. Figures anonymised under client confidentiality agreements.
A LinkedIn Ads form that went from 1.6% to 6.1%
I inherited a B2B SaaS account with one campaign, one creative, and a cost per lead that didn't add up. The problem was the form.
1.6%to 6.1%
Form completion rate
Google Ads on a small budget: 9.96% CTR and leads at $28
A B2B organization competing for broad, expensive terms. I narrowed the ground and pointed the account at real intent.
9.96%
Search CTR