Case studies
Real accounts: what I found, what I changed and what came out of it. Figures anonymised under client confidentiality agreements.
Every case I publish is a client account for an agency, managed white-label. The figures are the real ones from each account. In each case I explain what I found when I got access, what I changed and in what order, and what came out of it. I also explain how it was measured: the attribution window, the compared period and what the number does not prove. I work with Google Ads, Meta, LinkedIn and TikTok, and the cases cover ecommerce, B2B SaaS and the public sector. Some start from an account audit and others from ongoing management. If you are looking for a case similar to your client's, write to me and I will tell you what I would do in that account. You can book a 15-minute call from the contact form.
A LinkedIn Ads form that went from 1.6% to 6.1%
I inherited a B2B SaaS account with one campaign, one creative, and a cost per lead that didn't add up. The problem was the form.
A client account for an agency, managed white-label.
1.6%to 6.1%
Form completion rate
Google Ads on a small budget: 9.96% CTR and leads at $28
A B2B organization competing in Google Ads for broad, expensive terms. I narrowed the ground and pointed the account at real search intent.
A client account for an agency, managed white-label.
9.96%
Search CTR
92% more purchases with 21% more spend
I reorganised acquisition and remarketing and tested new creative messages to improve volume and efficiency for a home-accessories ecommerce.
A client account for an agency, managed white-label.
63to 121
Purchases
95% more demo requests and a 38% lower CPL
I improved demo acquisition in Google Ads for a B2B SaaS and connected performance analysis with commercial lead quality in the CRM.
A client account for an agency, managed white-label.
61to 119
Demos