Google Ads
You talk to me and I'm the one working in your clients' accounts. No layers or juniors in between. You can start with an ad account audit.
Tell me which clients need Google Ads
In plain terms, this is the real monthly work.
I organise the account around what your client sells and what needs measuring, so every euro can be traced to what happened.
I choose which searches your client shows up for and, just as important, block the ones burning budget.
I write and test the ads people see on Google, then adjust based on which ones bring customers, not just clicks.
I decide what you pay per click and where the budget goes, moving it towards what pays back.
I go through the account every week: new searches, weak ads, spend leaking where it shouldn't.
A clear report on what happened, what each result cost and what comes next month.
When you subcontract another agency, the account usually gets split across several hands. The person who answers your emails is rarely the one inside the account. With me, it's the same person.
63to 121
Attributed purchases
1.83×to 3.12×
ROAS
−37.0%
CPA: €48.38 to €30.47
+21.0%
Ad spend
I reorganised acquisition and remarketing and tested new creative messages. Attributed purchases rose from 63 to 121 and ROAS from 1.83× to 3.12×, with 21.0% more ad spend. Comparison of February 1–28 and March 1–28, 2026: the before-and-after does not establish causation. Attributed value is neither profit nor net revenue.
1.6%to 6.1%
Form completion rate in 3 weeks
8.08%
Video CTR, over 20x the LinkedIn B2B average
+46%
Clicks vs previous week
1to 13
From one inherited campaign to 13 across three funnel stages
I took over an account running one conversion campaign with a single worn-out creative. I rebuilt it as a full funnel, with static, video, carousel, document and thought-leader formats. I rewrote the lead form and refreshed the creative. Form completion went from 1.6% to 6.1% in three weeks. The most efficient campaign brought leads in at $163, against an account average close to $970.
9.96%
Search CTR, well above average
$28
Cost per lead
5.52%
Conversion rate
$1,300
Total campaign budget
An internship programme with two audiences at once: students on one side, companies on the other. I ran Google Ads to catch searches from recent graduates and LinkedIn Ads to reach HR leads at companies. Each audience got its own landing page. I started on exact match to keep the traffic clean and opened up the winning keywords once they were proven. With target CPA and some device and age exclusions, it closed at 29 conversions at $28 each on a $1,300 budget.
Data anonymised under client confidentiality agreements.
Start here
Before I propose anything, I look at your client's account.
The audit has a fixed price of $350 and does not commit you to anything else. If you then want to delegate your client’s campaigns, I’ll prepare a proposal based on what I’ve reviewed.
How it works
What I need to run it
