Instagram advertising
I run the Meta campaigns of your agency's clients under your brand. Instagram and Facebook in one account, with tracking checked from the start.
Tell me what you need
Pick the one that fits what your clients are asking for.
I run their Instagram and Facebook campaigns month after month, under your brand. Your clients don't see me.
I step in when you're missing a paid media specialist or can't keep up. Your team keeps the account and I add execution.
The right objective and enough budget per ad set to get through learning, rather than six sets competing for the same people.
Prospecting, retargeting and, above all, exclusions. One of the costliest mistakes I see is paying to show ads to people who've already bought.
Several ads per set, rotated regularly. On Meta, creative wears out in weeks, not months.
I check the breakdown before trusting automatic placements. What works in Reels doesn't necessarily work in Audience Network.
Pixel and Conversions API running together without counting events twice. If a purchase fires twice, the account optimises towards a number that isn't real.
What we spent, what came in, what each result cost and what we'll do next month.
63to 121
Attributed purchases
1.83×to 3.12×
ROAS
−37.0%
CPA: €48.38 to €30.47
+21.0%
Ad spend
I reorganised acquisition and remarketing and tested new creative messages. Attributed purchases rose from 63 to 121 and ROAS from 1.83× to 3.12×, with 21.0% more ad spend. Comparison of February 1–28 and March 1–28, 2026: the before-and-after does not establish causation. Attributed value is neither profit nor net revenue.
1.6%to 6.1%
Form completion rate in 3 weeks
8.08%
Video CTR, over 20x the LinkedIn B2B average
+46%
Clicks vs previous week
1to 13
From one inherited campaign to 13 across three funnel stages
I took over an account running one conversion campaign with a single worn-out creative. I rebuilt it as a full funnel, with static, video, carousel, document and thought-leader formats. I rewrote the lead form and refreshed the creative. Form completion went from 1.6% to 6.1% in three weeks. The most efficient campaign brought leads in at $163, against an account average close to $970.
9.96%
Search CTR, well above average
$28
Cost per lead
5.52%
Conversion rate
$1,300
Total campaign budget
An internship programme with two audiences at once: students on one side, companies on the other. I ran Google Ads to catch searches from recent graduates and LinkedIn Ads to reach HR leads at companies. Each audience got its own landing page. I started on exact match to keep the traffic clean and opened up the winning keywords once they were proven. With target CPA and some device and age exclusions, it closed at 29 conversions at $28 each on a $1,300 budget.
Data anonymised under client confidentiality agreements.
Start here
We start by looking at the account, not by signing a contract.
The audit has a fixed price of $350 and does not commit you to anything else. If you then want to delegate your client’s campaigns, I’ll prepare a proposal based on what I’ve reviewed.
How it works
What I need to run it
