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63to 121
Attributed purchases
1.83×to 3.12×
ROAS
−37.0%
CPA: €48.38 to €30.47
+21.0%
Ad spend
I reorganised acquisition and remarketing and tested new creative messages. Attributed purchases rose from 63 to 121 and ROAS from 1.83× to 3.12×, with 21.0% more ad spend. Comparison of February 1–28 and March 1–28, 2026: the before-and-after does not establish causation. Attributed value is neither profit nor net revenue.