If I'm an agency, will my clients know you exist?

No, unless you want them to. I work under your brand, with your report templates and, if needed, an email address of yours.

Could there be a conflict with my clients?

I don't work directly with the clients you bring, and I don't take them on. If there is a sector overlap with another account of mine, I say so up front.

It depends on the fit: overflow hours or account management. I put the quote together after the audit, with the data already seen.

Is there a minimum term?

No. We continue as long as it works for both sides.

Meta, LinkedIn and TikTok too. Google is usually the entry point, but the whole account gets reviewed.

Campaign management

Google Ads management for agencies and for brands

If you're an agency, I come in as white-label backup. If you're the brand, I run the account end to end. Either way, it's me.

White-label for agencies, no conflict with your clients
End-to-end management for brands
A free audit to start

Tell me what you need

Two paths

Pick the one that describes you: the work is quite different.

You are an agency

White-label support

I work as part of your team when you are short of hands or missing a paid media profile. Your clients never see me: everything ships under your brand.

I work under your brand, in your accounts, with your process
No conflict: I don't take your clients
Reports written so you can forward them as they are
By the hour or by account, depending on the month

Let's talk about this

You are the brand

End-to-end management

I run your account from start to finish and answer to you, not to an account manager. You set the budget and the goals.

Strategy, build and continuous optimisation
Measurement and tracking checked from day one
Clear monthly report with cost per result
No lock-in and the account in your name

Let's talk about this

What ongoing management includes

Weekly optimisation
Search terms, negatives, bids and budget moved between what works and what doesn't.
Creative and copy
New ads and constant testing, because an ad left untouched for months burns out.
Measurement
Conversions configured and verified. If what you measure is wrong, nothing else matters.
Monthly report
What was spent, what came in, what each result cost and what happens next month.

Real results

B2B SaaS · LinkedIn Ads

1.6%to 6.1%

Form completion rate in 3 weeks

8.08%

Video CTR, over 20x the LinkedIn B2B average

+46%

Clicks vs previous week

1to 13

From one inherited campaign to 13 across three funnel stages

I took over an account running one conversion campaign with a single worn-out creative. I rebuilt it as a full funnel, with static, video, carousel, document and thought-leader formats. I rewrote the lead form and refreshed the creative. Form completion went from 1.6% to 6.1% in three weeks. The most efficient campaign brought leads in at $163, against an account average close to $970.

Read the full case study

Public B2B organisation · Google Ads + LinkedIn Ads

9.96%

Search CTR, well above average

$28

Cost per lead

5.52%

Conversion rate

$1,300

Total campaign budget

An internship programme with two audiences at once: students on one side, companies on the other. I ran Google Ads to catch searches from recent graduates and LinkedIn Ads to reach HR leads at companies. Each audience got its own landing page. I started on exact match to keep the traffic clean and opened up the winning keywords once they were proven. With target CPA and some device and age exclusions, it closed at 29 conversions at $28 each on a $1,300 budget.

Read the full case study

See all case studies

Data anonymised under client confidentiality agreements.

Frequently asked questions

If I'm an agency, will my clients know you exist?: No, unless you want them to. I work under your brand, with your report templates and, if needed, an email address of yours.
Could there be a conflict with my clients?: I don't work directly with the clients you bring, and I don't take them on. If there is a sector overlap with another account of mine, I say so up front.
How is it billed?: It depends on the fit: overflow hours or account management. I put the quote together after the audit, with the data already seen.
Is there a minimum term?: No. We continue as long as it works for both sides.
Google Ads only?: Meta, LinkedIn and TikTok too. Google is usually the entry point, but the whole account gets reviewed.

Start here

Free ad account audit

We start by looking at the account, not by signing anything.

The audit is free and commits you to nothing. If you then want me to run the campaigns, I put a quote together with the data I've already seen.

Request free audit See what's included →

How it works

Price: Free
Turnaround: 3-5 working days
Format: Written report + 30-minute video call
Commitment: None

What I need to run it

Read-only access to your Google Ads or Meta Ads account
At least 30 days of data with spend