Maria Bermudez · BermudezMedia

Your paid media team, under your brand.

Your agency keeps the strategy and the client relationship. I run your clients’ Google Ads, Meta, LinkedIn and TikTok under your brand, using your tools and processes, with reports you can forward as they are.

I work in the background. Your client only sees your agency.

4 years at agencies in the US, Sweden, the UK and Spain. Google Ads accounts of up to $500,000 a month. 7 agencies in Spain and the US working with me now.

9

years in tech

4

years in paid media

4

countries: US, Sweden, UK and Spain

$500,000

a month in a single Google Ads account

About mePaid Media Specialist

Maria Bermudez, freelance paid media specialist

Hi, I’m Maria Bermudez, founder of BermudezMedia. I’ve spent 9 years in tech: first as a full-stack developer, then the last 4 as a paid media specialist. Before going freelance I worked at four agencies: Good Rebels, Growth Land, and Pantelope and Terra in the US. In total I’ve worked with agencies in the US, Sweden, the UK and Spain. I’ve managed up to $500,000 a month in a single Google Ads account. Today, I work alongside your team to run your clients’ campaigns under your brand.

Where I work

I'm based in Madrid and work remotely with agencies across Spain, the rest of Europe, Latin America and the United States. I work in Spanish or English and adapt my schedule to the client's time zone, including the East and West Coasts.

The agencies I work with

You won't find their names here. I work with 7 agencies in Spain and the US, and none of them appear on my site, my LinkedIn or my case studies. If we start working together, yours won't either.

How I work with agencies

  1. 01

    Under your brand.

    I use your tools and processes, and an email address on your domain if needed. I stay off client calls unless you ask me to join.

  2. 02

    Your name stays private.

    I never mention your agency or your clients on my site, on LinkedIn or in my case studies. The case studies I publish are anonymised.

  3. 03

    Your client stays yours.

    I sign an NDA and commit in writing never to contact your clients.

  4. 04

    Client-owned accounts.

    Campaigns, history and billing stay in the client’s account. If we stop working together, there’s nothing to migrate.

  5. 05

    Reports ready to forward.

    Your template, your logo and the format you already use with your clients.

  6. 06

    Meetings that fit the account.

    Weekly during the first month, then every two weeks once the account is stable.

  7. 07

    You talk to me.

    There's no account manager or junior between your team and the accounts. I run the campaigns myself and you message me directly.

ServicesHow I can help

Client account management

For agencies that own their clients’ strategy and need someone on Google, Meta, LinkedIn or TikTok.

Includes:
  • Account setup and initial campaign strategy
  • Weekly campaign and budget optimisation
  • Creative and reporting under your brand

New-client launch

For agencies onboarding a client that needs ad accounts and first campaigns ready to go.

Includes:
  • Ad account setup
  • Measurement: GA4, GTM and conversions
  • First campaigns

Extra capacity

A pool of hours for agencies facing workload peaks or one-off launches.

Includes:
  • Extra execution support for your team
  • Support on one-off launches
  • Technical and optimisation troubleshooting

Only need an audit? See the scope and fixed price. See the audit →

Client account audit

I audit your client’s account and deliver the report under your brand, so you can present it yourself.

Includes:
  • Campaign and measurement review
  • Written report under your brand with prioritised actions
  • Video call to walk through the findings

Fixed fee: $350

Pricing tailored to your agency.

I'll propose a price after a 15-minute call, based on how many clients and which channels you need.

Book 15 minutes

ChannelsWhere I work

Ad platforms

  • Google Ads
  • Meta
  • LinkedIn
  • TikTok

I also work with: Pinterest, Spotify, Microsoft Ads, X.

Analytics and reporting

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Supermetrics
  • SQL

ResultsReal case studies

Home-accessories ecommerce · Meta Ads

A client account for an agency, managed white-label.

63to 121

Attributed purchases

1.83×to 3.12×

ROAS

−37.0%

CPA: €48.38 to €30.47

+21.0%

Ad spend

I reorganised acquisition and remarketing and tested new creative messages. Attributed purchases rose from 63 to 121 and ROAS from 1.83× to 3.12×, with 21.0% more ad spend. Comparison of February 1–28 and March 1–28, 2026: the before-and-after does not establish causation. Attributed value is neither profit nor net revenue.

Read the full case study

B2B SaaS · LinkedIn Ads

A client account for an agency, managed white-label.

1.6%to 6.1%

Form completion rate in 3 weeks

8.08%

Video CTR, over 20x the LinkedIn B2B average

+46%

Clicks vs previous week

1to 13

From one inherited campaign to 13 across three funnel stages

I took over an account running one conversion campaign with a single worn-out creative. I rebuilt it as a full funnel, with static, video, carousel, document and thought-leader formats. I rewrote the lead form and refreshed the creative. Form completion went from 1.6% to 6.1% in three weeks. The most efficient campaign brought leads in at $163, against an account average close to $970.

Read the full case study

Public B2B organisation · Google Ads + LinkedIn Ads

A client account for an agency, managed white-label.

9.96%

Search CTR, well above average

$28

Cost per lead

5.52%

Conversion rate

$1,300

Total campaign budget

An internship programme with two audiences at once: students on one side, companies on the other. I ran Google Ads to catch searches from recent graduates and LinkedIn Ads to reach HR leads at companies. Each audience got its own landing page. I started on exact match to keep the traffic clean and opened up the winning keywords once they were proven. With target CPA and some device and age exclusions, it closed at 29 conversions at $28 each on a $1,300 budget.

Read the full case study

See all case studies

Data anonymised under client confidentiality agreements.

Recommendation

What it’s like to work with me

1 / 4

Working with Maria was always very smooth and honestly energizing. She is extremely knowledgeable in paid media, moves fast without losing attention to detail, and always asks the right questions to make the work and performance better.

What I especially appreciate about Maria is how proactive and organized she is. She doesn’t just wait for direction — she comes prepared with ideas, solutions, and recommendations. Everything she works on is very clear and well-structured, and she is also a great communicator, which makes collaboration with her incredibly easy.

Most importantly, Maria genuinely cares about every client and every account she works on, and you can really see that in the quality of her work. She brings together strong paid media knowledge, efficiency, organization, and genuine care for results. I truly enjoyed working with her and would absolutely recommend her to anyone looking for someone they can trust with their paid media.

Eve Chingaeva

Senior Account Lead

Worked with Maria

Start here

Client account audit

I audit your client’s account and deliver a report under your brand, so you can present it yourself. Includes a written report and a video call.

What I need to run it

  • Read-only access to your client’s Google Ads or Meta Ads account
  • At least 30 days of data with spend

How it works

Price
$350
Turnaround
3-5 working days
Format
Written report + 30-minute video call
Commitment
None

The audit has a fixed price of $350 and does not commit you to anything else. If you then want to delegate your client’s campaigns, I’ll prepare a proposal based on what I’ve reviewed.

How I workA 5-step process

  1. 01

    15-minute call

    Which clients need paid media, which channels and what you charge them. If it’s not a fit, I’ll say so on the call.

  2. 02

    Proposal and NDA

    I propose a tailored price, we sign the NDA and I commit never to contact your clients.

  3. 03

    Onboarding with your team

    Access to the client’s accounts, the brief and your agency’s report template.

  4. 04

    Launch and optimisation

    Weekly review of spend and campaigns from the first month.

  5. 05

    Reports under your brand

    A report you can forward and a meeting every two weeks once the account is stable.

FAQ

Will my client know you're working with me?

Only if you want them to. I work with your tools and your templates, with an email address on your domain if needed, and I stay off client calls unless you ask me to join.

Will you put my agency's name on your site or LinkedIn?

No. I don't publish the names of agencies or their clients. The case studies I publish are anonymised.

Do you sign a confidentiality agreement?

Yes. I sign an NDA and commit in writing never to contact your clients.

Whose name are the accounts under?

The client's. Campaigns, history and billing stay in their account. If we ever stop working together, there's nothing to migrate.

Who do I talk to day to day?

Me. I run the campaigns myself and you message me directly.

How much does it cost?

It depends on how many clients and which channels you need. I'll propose a price after a 15-minute call. The account audit has a fixed price: $350.

ContactLet's talk.

Tell me which clients need paid media support. In 15 minutes, I’ll tell you whether I can help your agency.

Direct contact

Channels

Data controller: María Alejandra Bermúdez Guerrero. I only use your details to reply to your enquiry. You can exercise your rights by writing to maria@bermudezmedia.com. More information in the privacy policy.

Site in English